Search Engine Optimization in 2015
Maximizing the potential of search engine optimization is never static. In fact some old-school techniques, held as sacred in the SEO world for many years, have been killed by Google’s latest algorithm updates. Some new SEO strategies have gained in popularity. It is no wonder that experts within the field of SEO can expect to be surprised time and time again.
So what trends will shape SEO’s future in 2015? Search engine optimization specialists will continue perfecting the new methods to create the best marketing tools.
Mobile Optimization Will Keep Trending
Companies that have not yet optimized their websites for browsing on mobile devices will miss out on the incredible opportunity to boost their positions in the search engine results pages.
Studies have shown that 80% of consumers in the United States view shopping sites on their smartphones. In January 2014, 55% of American internet usage came from smart phones. That was the first time this had ever happened. In the future, use of smartphones and tablets is certain to increase. Consequently, it is fair to predict that mobile website design is going to play a big role in the online world in 2015.
Mobile website optimization includes creating quality pages that are responsive and load quickly. In any field of search engine optimization, the visitor’s experience on the page is of paramount importance. The longer a page takes to load, the more likely the visitor is to abandon the page.
Keywords Are Losing Their Key Abilities
Although keywords have been a priority in the past for creating content that contributes to successful SEO, this is no longer the case. Slowly but surely, these have lost a lot of their importance.
Content that contains value for the reader and getting a good reputation online will make the audience has a better experience soon. The use of keyword density will simply seize. It now relies on the quality of that content and how much relevant information it actually provides.
People like to build relationships with websites and brands. Such a goal can be reached through attention-worthy content. It is essential to keep visitors engaged with unique, interesting content which is well written. The total amount of time users spend on a site is becoming just as important as the sheer number of visitors who arrive.
Importance of Multimedia Content
While written content is still important, multimedia has started increasing in its prominence.
The attention span of today’s audience is fairly short. Videos, slideshows and infographics are very efficient ways to draw attention to your content.
Multimedia content provides businesses with another way to increase audience engagement. This type of content is very appealing and can go viral very easily. Many videos of this nature are eventually shared through social networks online. When a piece of content collects “likes” and “shares,” the optimization effects are surprisingly positive.
Webmasters and marketing professionals that still haven’t utilized multimedia content in their campaigns must start to do so in the coming year. Doing so will increase the amount of visitors a site receives and how well it ranks in searches.
Websites with good content and audience experience are expected to do better since SEO is becoming more organic than before. Look for user satisfaction to be the ultimate barometer of optimization success in 2015. In future, it is expected that the number of people who will look for information online will grow in the coming months and years. Always look out for these little changes within the SEO field because they do come quickly.